CES 2017 : Loreal unveil the first smart hairbrush in the world

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L’Oréal’s Research as well as Technology Innovation Incubator Brings Business Together to Give Elegance Consumers with a Data-Driven Means to Better Care for their Hair.
kerastase brush

Monitors Condition Of Your Hair And Warns If You’re Brushing Too Hard

Kérastase, the worldwide leader in professional high-end hair care, in partnership with Withings, the leader in the connected health and wellness revolution, introduced the Kérastase Hair Coach Powered by Withings– the world’s first-ever wise brush. Developed in partnership with L’Oréal’s Study and Innovation Incubator, the brush includes Withings’ sophisticated sensors and also seamless product layout in addition to L’Oréal’s patent-pending signal evaluation formulas to score the quality of hair and also monitor the impacts of various hair treatment regimens. A going along with mobile application supplies added insights and customized product suggestions to help individuals far better take care of their hair.

The brush is a recipient of this year’s International CES Innovation Award, which commemorates outstanding product design and engineering in brand-new customer innovation items.

According to a record published by L’Oréal scientists *, powerful hair brushing has actually been shown to trigger hair damages, including damage and also split ends. The Kérastase Hair Train Powered by Withings reduces these threats, making the most of numerous sensors that give information on the quality of hair and also cleaning patterns. These include:
● A microphone that hears the audio of hair brushing to determine patterns, providing insights into manageability, frizziness, dry skin, split ends as well as breakage.
● 3-axis tons cells that measure the pressure applied to the hair and also the scalp when cleaning.
● An accelerometer and also a gyroscope which assist better analyze brushing patterns and count brush strokes, with haptic responses signaling if brushing is too vigorous.
● Conductivity sensors to establish if the brush is being utilized on completely dry or damp hair in order to supply a precise hair dimension. The brush itself is splash evidence.

These sensing units feed information immediately via Wi-Fi or Bluetooth to a committed mobile application, which then takes into consideration weather factors like moisture, temperature level, UV and also wind, which also influence hair’s manageability and high quality. By tracking the way a person brushes and also factoring in aspects of every day life, the smart brush application supplies useful information including a hair high quality score, information on the effectiveness of cleaning behaviors, personalized suggestions and Kérastase item suggestions.

” Innovation is transforming consumers’ daily appeal routines, and smart gadgets have big potential to influence exactly how we look after our hair and also skin,” said Guive Balooch, Global Vice President of L’Oréal’s Research study as well as Advancement Technology Incubator. “By utilizing linked innovations to upgrade the brush– something the typical customer makes use of each day– Withings and Kérastase have changed exactly what a person’s connection with their hair can appear like and also are showing how linked tools can revolutionize the appeal industry.”

The top quality battery-powered brush works with a selection of hair kinds and also the straightforward act of brushing begins the data collection process.

The brush is a three-way cooperation in between Kérastase, Withings and also L’Oréal’s Research study and also Technology Incubator. The incubator– a lab dedicated to satisfying the requirements of appeal consumers via disruptive technology innovations– manage all brush screening and created the signal analysis algorithms that power the gadget. Withings created the hardware, consisting of the brush’s combination of wise sensing units, and led the mobile application UX. L’Oréal-owned Kérastase gave its competence in expert hair treatment on the growth and also layout of the brush together with digital as well as tailored content and also recommendations in the app.

” Withings has a track record for empowering daily objects such as bathroom ranges as well as watches with sensing units that supply people with insight right into their actions, as well as we’re excited to currently bring this knowledge to the elegance sector,” said Cedric Hutchings, Vice Head of state of Digital Wellness for Nokia. “Each time someone uses the clever brush they get rich information they never before had accessibility to, which can improve their general hair care experience.”

” For more than 50 years, Kérastase has actually pioneered deluxe hair care that’s at the leading edge of scientific study,” claimed Vincent Nida, General Supervisor of Kérastase. “Our customers see their hair as intimate expressions of their identifications, as well as we are always seeking to provide them with top quality devices and modern technologies that make their hair as lovely as feasible. With the Kérastase Hair Train Powered by Withings’ tailored information and real-time item suggestions, we are bringing brand-new insights to clients’ houses for a much more bespoke hair treatment experience.”

Price: 200$.

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